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Social Media Marketing: Choose Your Weapons Wisely.

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My friend and I were discussing the different platforms that are available now to get your message out into the world. He is not a writer or an online entrepreneur like I am, he’s just a really good friend, smart as hell and my number 1 fan. I show him charts, numbers, graphs and he ooh’s and aaah’s with me. Social Media Marketing is a beast all in its own though.

Some of the charts blow my mind, some are borderline pathetic. Like Facebook. They now sit at the borderline pathetic line when once upon a time not so long ago they were high up there for driving traffic and boggling my mind. They ain’t boggling anything these days.

Social media marketing 101.

When Facebook tanked it was time to scramble and look at other options. I’m an info geek. I want to know who what where when why and how!! Just tell me how dammit!!

In walks Pinterest. A good friend advised me, almost 2 years ago, to look into Pinterest. I went there, opened an account, looked around and suddenly felt like a squirrel on acid with a serious case of the munchies. There was so much “what the heck” I immediately shut my computer down and walked away. I had a feeling this social media marketing stuff was gonna be crazy.

Phew that was close. What a nightmare that was.

Fast forward to December of 2017. Armed with caution and holding back my inner squirrel, I revisited Pinterest. I even went so far as to purchase an eBook that told me exactly what I needed to do to make it work. Alright. Let’s do this. My social media marketing strategy was about to do a complete 180.

For the purpose of this article, we’re gonna talk about Pinterest and Medium.

There was a different what the heck this time.

I did everything the book told me to do. Create, edit, schedule, graph, pin, repin, have a shot of tequila, pin some more, test (needles in my eyes) and test some more. Sweet baby geezus. It was hours and days and weeks of working this son of a gun until finally it all started coming together.

I revisited my abandoned Pinterest account on December 28th and started working it. I had 15 followers ( I think) at that time and pins that looked like a 5 year old had created them. This is what happened after I applied what I had learned.

So you can see, that’s one month in. Not too shabby I’d say. I was slowly, very slowly, getting the hang of this. I went from 8 engaged and 153 viewers (this stat you can only see when you hover on the date) to 8208 engaged and 183,167 viewers. In one month. Someone say Boom!! Looks like I just may have some fun with this social media marketing stuff! :o

So here’s a full shot from December to now so you can see this is serious. This happened also just after I started using Tailwind. Go get it now. Right now.

Crazy, right? I went from making $0.30 a day on Google Adsense to some days up to $35 a day. Mm hmm. Just like that. And the kicker? I still only have a small following, 595.

But wait, when does the acid wear off?? Where are the people?

I love Pinterest. For obvious reasons. But I’m a people person. I like to interact with people. I want talk and laugh and hug and do all that fun stuff with people. Where are the people on Pinterest? It’s cold and lonely there. I pin and run around and re-pin and eat cookies but …..

In walks Medium. Another one of those things a friend said I should check out but I ignored. It was time. I’m going in cautious and with cookies. This was a different type of social media marketing that I really wasn’t so sure of.

There are people here!!! I found people just like me (kinda sorta). We interact, we support, we read and comment and clap. Oh yay!! People!! We sit around, drink coffee, sip tea, relax, and zen out. I love it here! I see now that social media marketing isn’t just about numbers and graphs. It’s about connecting with real people.

It has also been monumental in helping me get my message out to people I would have never normally connected with. I learn here, I grow here, I connect with like minded peeps here. It’s beautiful.

The squirrel and the sloth.

The squirrel=Pinterest, and though it’s not a social media platform but a search engine, it has totally rocked my site and my business. I have to admit, I have a love/hate relationship with it though. It’s that whole chasing nuts and running around like a crazy person. I’m not gonna lie, it’s overwhelming and if you’re just getting started it’s a ton of work but trust me when I tell you, the rewards are worth it.

The sloth=Medium. It’s chill here. I love it here. We hang around on comfy couches and share our thoughts on the latest articles. There’s a pulse here, a heartbeat if you will. It’s sleepy, in comparison to Pinterest, but nothing short of amazing. I can relax here.

Choose your weapons carefully.

With so many different platforms and sources to share your stuff, it can certainly be overwhelming. Twitter, Instagram, StumbleUpon, Reddit, etc. If you’re like me, you can get lost in the haze of hashtags, tweets, and likes. It took me a long time to find what works for me. These two, work for me.

I still tweet and stumble and hashtag and all that other stuff but I focus mostly on these two at the moment (though I still do run my FB page daily).

Pinterest isn’t just recipes and crafts. It’s so much more.

Medium isn’t boring. It’s alive with stories and people.

Find what works, and work it. This is how we grow.

You can follow me over on Pinterest here . What platforms do you love? What’s rocking your social world?

Peace and Love


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Iva Ursano is a retired hairstylist turned badass freelancer, who left behind 52 years of her life in Northern Ontario, Canada for a life of freedom, love and beauty in sunny Guatemala. She has two main purposes in life: feed hungry bellies and help inspire people to live a life of joy and love.