In the past, consumers often just took wild guesses about the best hair products to use or tried products out haphazardly until something worked. Or, they might just use whatever new thing was cool at the moment.
This represents a seismic change for hair care because hair care is now more of a data-first consumer decision. Instead of thinking about hair care as a product-first journey, people are thinking about it as a solution-first journey. And discovering the best solution starts with actually knowing oneself. That is why — once you take that into account — a hair quiz just makes everything easier.
Why a Hair Quiz Comes in Handy in Today’s Beauty Culture
In general, modern beauty consumers want more curation and less generalized marketing. A hair quiz feels like a quick consultation. It stirs someone to actually take notice of their hair.
It produces an “aha” moment. Most folks out there have no idea if their hair is high porosity or if their cuticles are too lifted, or if they would benefit more from moisture-based protein balancing than actual hydration treatments.
With quiz results that are tailored to the quiz taker’s hair type, a hair quiz just provides something that no shelf in a store, and no product listing in a catalog can.
A hair quiz speaks to a person’s lifestyle. It knows if they are an air-dryer or if they like to style with heat 24/7. It knows if they live in a humid climate or somewhere freezing and dry.
It knows if they are interested in more volume or shine, if they are out there in search of more curl definition, or just smoother hair.
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Hair Care Brands Can Grow Through Education-Based Selling
Brands that sell professional hair products and tools , such as Amika, have been leading the way with the personalization trend, as well as hair education… because people want more transparency before making a purchase.
It isn’t enough to just see a product anymore. They want to know how it will work with their hair structure.
A well-built hair quiz educates a user to think about their hair in a more scientific way. It helps them understand why certain ingredient benefits may be better for your concern vs. other ingredient benefits.
It helps to understand why one cleanser, conditioner, treatment, mask, or thermal tool may do something where others work differently. It’s not about selling a product. It’s simply about showing the right product.
How Hair Quizzes Help Hair Results
When we find what’s right, it saves the product and produces better results. Those who are introduced to a good-fit product don’t have to feel like they have to live through so much trial and error until it’s deemed “the process.”
Hair quizzes remove the question, start to find the answers, and set up a great place to start!
Those who do hair quizzes are more likely to create this type of lifestyle. They are less likely to be disloyal to formulas that actually solve their problems.
They are more likely to make progress at home. Because really, when you are looking at what the hair data matches up to, the results are often very notable!
Hair Quizzes Are a Rising Trend Because They Align With the Mindset of the Beauty Consumer
Beauty consumers prefer clarity over uncertainty, they want info, education, and then to make the decision! A hair quiz puts the ball in the consumer’s court. It gives the info, allows them to know how the hair works, and purchase with that confidence.
Hair quizzes are cute and all, but they are part of a better hair product world where customized product routines are a must. And instead of telling everyone to buy everything, why not let them see only what’s for their answer! More and more are beginning their process this way, and we think you should be one of them, too! Take a quiz and wash the path to better-looking hair.
Everybody wants results that look and feel more personal. Hair care just got as personal as it could!
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